Saturday, July 04, 2015

Embellishment (or Beauty)

 I love it. That was my thought on planning to build a new media company. Roses in the Alley as well. 

Afford it, care enough, to bring beauty in a world flirting with ugliness on a daily basis.

I think St. Paul said it: "Dwell on what is true, what is right, what is beautiful." You can't focus on the beauty and at the same time actively design ugliness if there is anything in your soul worthy of salvation. (my opinion.)


On Sat, Jul 4, 2015 at 5:25 AM, Seth Godin <> wrote:


What are they for?
Absolutely nothing.
Well, that's not true. The fact that they aren't directly related to what you're trying to deliver is precisely why they exist. The 'nothingness' of their value is why they are valuable. An embellishment, a garnish, a filligree... it exists because it means you took a little extra time, you cared enough to add some beauty or rhythm to the thing you brought me.
As soon as we can afford it, as soon as we care, we pay extra for beauty.

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